The benefits of plugging new music on social media has long been championed by new bands and those looking to make the leap into the mainstream.
But is social media actually harming bands?
Trent Reznor reckons it is.
The Nine Inch Nails mainman believes the social media generation has forced artists into releasing 'safe music' and into becoming 'sheep.'
In an interview with Yahoo he expressed his opinion that social media is fostering a 'toxic environment.'
He said: “What has crept in is that everyone's a commentator now. The internet is giving voice to everybody thinking that someone gives a shit what they have to say and they have the right. I think, in general, that has created a toxic environment for artists and led to some very safe music.
“Artists are trying to make music to please the tastemakers that tell the sheep what to like. It's a vicious cycle and I think it's unhealthy."
Reznor added: "I don't see any Princes emerging on the scene today. I see a lot of people making formulaic, made to please, vegan restaurant patron-type shit. And I think it creates an environment where people are too fucking worried about what other people have to say. And people who have never made anything think it's okay to talk shit about stuff they have no right to talk about.
“You got a Facebook account? Nobody gives a fuck. You haven't achieved anything.”
A new Nine Inch Nails EP was recently released 'Not The Actual Events' and Reznor has said two new 'major works' are in the pipeline from the band although they may not arrive before the end of 2017.